InHarmony Interactive
The challenge of this project was introducing an emerging meditation technology that was unfamiliar to many consumers while building credibility with a sophisticated audience. We developed the messaging and content strategy to translate complex scientific concepts into clear, approachable communications that resonated with both healthcare professionals and consumers.
The resulting B2B and B2C email campaigns balanced scientific education with mindfulness principles, helping to build product awareness, grow email subscriptions, encourage social sharing, and significantly increase product sales.
The project included messaging and content strategy, market and scientific research, copywriting, email template design, A/B testing, eCommerce shopping cart recovery campaigns, sales tracking and performance analysis, email automation, seasonal marketing campaigns, campaign planning, and content scheduling.
